Title: Measure What Matters
Author: John Doerr
First published September 5, 2017
299 pages, Kindle Edition
Rating: 3.99
Overview
Discover the incredible power of Objectives and Key Results (OKRs) in John Doerr’s Measure What Matters. With a foreword by Larry Page and contributions from Bono and Bill Gates, this book introduces a revolutionary approach to goal-setting that can help your business make tough decisions and achieve explosive growth.
Drawing on his experience as a legendary venture capitalist, Doerr shares how he invested nearly $12 million in a startup with no real business plan but amazing technology and entrepreneurial energy. By introducing OKRs to the founders, the startup grew from 40 employees to over 70,000 with a market cap exceeding $600 billion.
Join the ranks of Intel, Google, Amazon, and Uber and learn how to measure what matters in your business today!
Editoral Review
Measure What Matters by John Doerr is a non-fiction book that explores the concept of OKRs (Objectives and Key Results), a management strategy used by some of the most successful companies in the world today. With a foreword by Bono, the lead singer of U2, Measure What Matters promises to be a compelling and insightful read for business professionals, managers, and entrepreneurs.
Doerr is a renowned venture capitalist who has invested in companies such as Google, Amazon, and Twitter. He is also the chairman of the venture firm Kleiner Perkins and has had a long and successful career in the tech industry.
With Measure What Matters, Doerr shares his extensive knowledge of OKRs and how they can be implemented to transform organizations and drive growth. The book is divided into three parts, with each section building on the knowledge and insights gained in the previous one.
Part one provides an overview of OKRs, their history, and why they matter. Part two explores how OKRs can be implemented in organizations, while part three features real-life examples of companies that have successfully used OKRs to achieve their goals.
Throughout the book, Doerr provides numerous case studies and real-life examples of companies such as Google, Intel, and Airbnb, showcasing their journey towards implementing and using OKRs. He also provides insights into the challenges and pitfalls that companies may face along the way and how they can address them. One of the strengths of Measure What Matters is Doerrs writing style.
He uses simple and concise language, making the book accessible to a wide variety of readers. Despite its technical subject matter, the book is easy to read and engaging, with plenty of anecdotes and examples to illustrate the key points.
Another strength of the book is its relevancy to current events and issues. With company culture and corporate responsibility under increased scrutiny in recent years, OKRs provide a framework for companies to achieve their goals while also prioritizing values such as employee well-being, diversity and inclusion, and social responsibility.
As such, Measure What Matters is not only a timely read but a necessary one for business leaders and managers who want to succeed while making a positive impact in the world. However, one of the potential weaknesses of the book is its focus on large tech companies.
While the OKR framework is scalable and can be applied to organizations of all sizes, the examples used in the book may not resonate with readers who work in different industries or types of businesses. Additionally, while the book does address some of the potential shortfalls of OKRs, it could benefit from a more comprehensive discussion of the nuanced challenges that companies can face when implementing this model.
Overall, Measure What Matters is a thought-provoking and informative read for anyone interested in organizational development, management strategies, or business growth. Doerrs extensive knowledge and experience in the tech industry make him a credible and valuable source of insight into OKRs, making this book an essential addition to the library of anyone working in the business world.
As such, we highly recommend it to our readers and give it a score of 4.5 out of 5.
