Title: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Author: Kindra Hall
First published September 24, 2019
240 pages, Hardcover
ISBN: 9781400211937 (ISBN10: 140021193X)
Rating: 4.28
Overview
In a world where attention is scarce and competition is fierce, how can you make your business stand out? The answer is simple: through the power of storytelling.
But where do you start? With Stories That Stick, professional storyteller and renowned speaker Kindra Hall provides a roadmap for crafting and leveraging your own unique stories to captivate customers, influence audiences, and transform your business.
Drawing on real-world examples and cutting-edge research, Hall reveals the four essential stories every organization must master in order to succeed. From the story of who you are and why you do what you do, to the stories that differentiate you from your competitors and connect with your customers on a deeper level, Stories That Stick gives you the tools you need to harness the power of storytelling and take your business to the next level.
Whether you’re a CEO, salesperson, marketer, or anyone looking to build a brand that truly resonates, this book will show you how to find, craft, and tell the stories that will make your business unforgettable.
Editoral Review
In “Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business”, Kindra Hall offers readers a masterclass in the art of storytelling. First published on September 24, 2019, this book has become a must-read for anyone interested in marketing, branding, or business strategy.
Hall is a professional keynote speaker and an expert in business storytelling, and she has previously written for publications such as Entrepreneur, The New York Times, and Harvard Business Review. In her book, she shares insights from her years of experience, offering practical advice on how to use storytelling to engage audiences, build brand loyalty, and achieve business goals.
The core of Hall’s argument is that stories are the most effective way to communicate with customers and clients. She emphasizes that stories have been used for centuries to make sense of the world and to pass knowledge from one generation to the next.
Hall also argues that storytelling is not just about creating entertainment, but that it serves a strategic purpose in business. In “Stories That Stick”, Hall provides a range of examples and case studies to demonstrate how successful businesses have used storytelling to their advantage.
She offers actionable advice on how to identify compelling stories, how to craft a narrative, and how to deliver stories in a way that captures audiences’ attention. While “Stories That Stick” is primarily aimed at businesspeople, the book’s insights can also be applied more broadly.
Anyone who wants to communicate more effectively or to make a stronger impression on their audience will find something of value in this book. Hall’s approach is accessible and engaging, making it easy for readers to put her advice into practice.
One of the strengths of “Stories That Stick” is its emphasis on the importance of authenticity. Hall argues that stories must be grounded in truth, and that businesses must be honest and transparent with their customers.
This emphasis on authenticity is especially relevant in today’s climate, where consumers are increasingly skeptical about advertising and corporate messaging. Another strength of “Stories That Stick” is Hall’s writing style.
She adopts a conversational tone that makes the book easy to read and engaging. Hall’s use of anecdotes and personal stories throughout the book also helps to illustrate her points and to make the advice more relatable.
Overall, “Stories That Stick” is a highly recommended read. Hall’s insights are both practical and insightful, and the examples she provides are compelling.
Some readers may find that the book could benefit from more concrete examples of how specific storytelling techniques have been used successfully by businesses. However, this is a minor quibble in an otherwise excellent book.
In conclusion, “Stories That Stick” by Kindra Hall is a masterful exploration of the art of storytelling in business. It is a must-read for anyone interested in marketing, branding, or business strategy, and its insights can be applied more broadly to anyone who wants to communicate more effectively.
I highly recommend this book, awarding it a score of 4.5 out of 5.
