Title: Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. Author: Seth Godin
First published January 1, 2000
234 pages, Paperback
ISBN: 9780786887170 (ISBN10: 0786887176)
Rating: 3.93
Overview
Are you one of Shane Dawson’s 12 million YouTube subscribers? If you are, then you’ll love this memoir.
I Hate Myselfie is a collection of essays that are both uncensored and surprisingly sweet. Shane Dawson has been documenting his life since his first vlog in 2008, and in this book, he takes us deep into his past.
From growing up in a financially challenged but loving home in Long Beach, California to suffering all the teasing and social limitations that come with being a morbidly obese kid with a pretty face, Shane shares it all. But this book is not just about his struggles.
It’s also about his talent, which has inspired millions of fans. With eighteen personal essays that are intelligent, hilarious, heartbreaking, and raw, I Hate Myselfie is a must-read for anyone who has ever felt like an outsider.
So, get ready to laugh, cry, and be inspired by the messy but rewarding journey of growing up.
About the Author
Meet Seth Godin, a world-renowned entrepreneur, bestselling author, and a visionary who has dedicated his life to driving change.
This brilliant mind has penned down ten bestselling books that have made waves around the globe. He is also a much-sought-after speaker, regularly invited to share his insights with audiences worldwide.
In fact, Successful Meetings recently selected him as one of the 21 Speakers for the Next Century. He has consistently received rave reviews from people who have attended his speaking events.
Seth is the founder and former CEO of Yoyodyne, a leading direct marketing company that revolutionized the industry. Yahoo! recognized its potential and acquired it in late 1998.
Seth’s educational background is equally impressive. He holds an MBA from Stanford, and Business Week once referred to him as “the Ultimate Entrepreneur for the Information Age.”
Editoral Review
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You is a groundbreaking marketing book by Seth Godin. First published in 2000, the book explores the concept of ideaviruses, or marketing campaigns that spread rapidly and organically like viruses.
Through a series of case studies and examples, Godin encourages businesses to stop marketing at people and instead help their customers do the marketing for them.
Godin is a well-known author and marketing expert, having written numerous best-selling books on the subject.
Unleashing the Ideavirus is one of his most acclaimed works, praised for its innovative and insightful approach to marketing. Godin’s writing style is engaging and accessible, making complex concepts easy to understand and apply.
The book is divided into three sections: the anatomy of an ideavirus, the ideavirus in action, and unleashing the ideavirus. In the first section, Godin defines the key elements of an ideavirus, such as sneezers (people who spread the virus), velocity (how quickly the virus spreads), and vector (the medium through which the virus spreads).
He also discusses the importance of creating remarkable ideas that people will want to share, rather than relying on traditional advertising methods.
The second section of the book explores real-world examples of ideaviruses, from the success of Hotmail to the failure of the Coca-Cola company’s new Coke campaign.
Godin highlights the common threads between these campaigns and provides insights into how businesses can create their own ideaviruses.
In the final section of the book, Godin outlines a step-by-step process for unleashing an ideavirus.
He emphasizes the importance of identifying the right audience, finding the right sneezers, and creating a message that is easy to spread.
Overall, Unleashing the Ideavirus is a must-read for anyone in the marketing field or anyone looking to create a successful marketing campaign.
Godin’s insights are valuable and his approach is refreshing in a world that is often saturated with traditional advertising methods. Some readers may find the book a bit repetitive at times, but this is a minor criticism in light of the book’s overall impact.
If you are a marketer looking for new ideas or a business owner interested in creating a successful marketing campaign, Unleashing the Ideavirus is a book you cannot afford to miss. It is insightful, practical, and inspiring, providing a new way of thinking about marketing in the digital age.
Based on its overall quality, we would give Unleashing the Ideavirus a score of 4.5 out of 5 stars.
